ITA coming soon to Bodrum, Turkey



Prabal Gurung’s NYFW After Party

The “ITA” girls attended the Prabal Gurung NYFW after party at Bar Nana.



ITA Collection’s Farah Clutch Now Available at Intermixonline.com



International Debut

ITA Collection’s International Debut coming Fall ’13 to Harvey Nichols Istanbul and Brandroom Nisantasi.

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ITA Collection coming to Intermix

ITA Collection coming to five Intermix locations this summer! Madison Avenue, East Hampton, Southampton, Beverly Hills and Bal Harbour.


Opening Night and U.S Premiere of Rain Room

Rain Room offers visitors the experience of controlling the rain. Known for their distinctive approach to contemporary digital practice. The work invites visitors to explore the roles that science, technology, and human ingenuity can play in stabilizing our environment. Using digital technology, Rain Room creates a carefully choreographed downpour, simultaneously encouraging people to become performers on an unexpected stage and creating an intimate atmosphere of contemplation. more details


ITA Collection chosen for AHAlife

AHAlife is a unique online store that is made up of collective curation.  Every product that you see on the site has been had chosen by a select group of global tastemakers.  Nausheen Shah,  a New York based fashion designer turned stylist has curated ITA Collection for AHAlife.

To view the online store click here


Follow ITA Collection on Pinterest

Check out ITA Collection on Pinterest, follow our Boards, see what we like and start pinning!

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Sin City

ITA makes a statement in Sin City

Watch Royal Pains 2 hour Christmas Movie tonight on USA Network where ITA Collection’s handbags will make appearances from a Bachelorette Party in Sin City to a white Royal Wedding in the Hamptons.

Tonight! Sunday, December 16 on USA Network (9-11 p.m. ET)

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Fashion Echoes Architecture

The Ballure Cuffs from the Ita Collection Jewel Series are statement pieces that will accentuate any wardrobe. Now in more colors: Black, Off-White, Gunmetal, and Turquoise Blue. Additional leather/metal combinations available upon request.

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ita Collection coming soon to Saks Fifth Avenue

Saks Fifth Avenue is the official launch partner of ita Collection, showcasing the label this holiday season in their Beverly Hills, California and Bal Harbour, Florida stores.

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Miss Universe Canada 2012

Persian Beauty Sahar Biniaz photographed here with the ita Ballure Clutch in Black. Proud to see the gorgeous and talented Sahar represent Canada in the Miss Universe Competition this December. We will be rooting for her!

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FNO invite

Fashion’s Night Out in NY with ITA

Anna Christie

Anna Christie by Eugene O’Neill

A must-see site specific theatrical performance by a stand out cast including writer/director/actress Rahaleh Nassri in the lead role as Anna Christie!

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Join ita at Henri Bendel for FNO!

Fashion’s Night Out turns 4 as the Biggest Night in Fashion takes place on September 6th.

Join editors, stars, models, fashionistas, and designers, as they flood stores in cities across the country and around the world for fashion’s most iconic extravaganza. This year Bita and Rouzita will showcase their ita Collection for Fashion’s Night Out at Henri Bendel’s Fifth Avenue flagship store where they will bring Las Vegas to NYC in partnership with Zumanity and SWAROVSKI

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Carlos Falchi

Carlos Falchi Visits ita Pop-Up Shop

A fun and exciting day three at our ita Collection Pop-Up Shop as the legendary and always charming Carlos Falchi made a personal appearance to promote his line.

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Harper's Bazaar August Issue

Birthday Suit

Harper’s Bazaar: August Issue
Photographed by Victor Demarchelier

Loving this Akris gown created exclusively for Bergdorf Goodman in honor of their 111th Anniversary. Akris designer Albert Kriemler was inspired by a vintage photograph in the ‘Windows of Bergdorf Goodman’ book.

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Musique Plastique

Musique Plastique, an exhibition to discover at the agnès b. gallery boutique in New York, describes it’s latest presentation:

There are few creative fields that have such a richly rewarding friendship as the visual arts and music. Why indeed should we choose between Elvis and Duchamp, Botticelli or Sonic Youth, Kraftwerk or Warhol, Matthew Barney or Debussy ? Some artists never decide, or refuse to make this decision, and instead develop a sort of double practice, exploring the fields of both visual art and music.

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Photo courtesy of Royal Pains Productions

Royal Pains’ Divya meets Farah in the Hamptons

A trendsetter with a loyal fashion following, Reshma Shetty known as Divya Katdare on Royal Pains, looked stunning last night at the launch party for HankMed. We love the combination of magenta with the turquoise blue Farah clutch for a fun summer Hamptons look.

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A New Exotic

Henri Bendel Hosts ita Collection Pop-Up Shop!

Meet Bita and Rouzita, the designers behind ita Collection and winners of the 2012 InStyle Magazine and Independent Handbag Designer Awards, as they personally present their Handbag Collection at Henri Bendel in NY.  Find them on the Atrium level for a week long Pop-Up Shop from July 17th – 23rd.

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Accessories Magazine

Accessories Magazine: Voice of the Industry

They’re In: 2012 Winners of Independent Handbag Designer Awards

New York—Handbag designs were the center of attention on Wednesday night among the Big Apple’s fashion elite. And deservedly so at the 6th annual Independent Handbag Designer Awards (IHDA)  presented by Handbag Designer 101.

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Receiving Award from Carlos Falchi


(New York, NY) June 13, 2012 – ita designers Bita and Rouzita Vahhabaghai win for Best Handbag in Overall Style & Design, announced at The Sixth Annual Independent Handbag Design Awards hosted by InStyle Magazine & Handbag Designer 101 at the Time & Life Building.

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Love Henri

Love Henri <3

The Jewel Series really sparkled at the Henri Bendel display for the ita trunk show this past weekend. New colors were introduced for the Summer including the popular Farah in White, Soraya in Indigo as well as a new Shimmer clutch with Sapphire Blue Snakeskin. The new colors will be available in the online boutique soon.

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CFDA Awards

Watch The 2012 CFDA Fashion Awards Today

For the first time in its history, the 2012 CFDA Fashion Awards will be digitally broadcast on Tuesday, June 5th, only on Style.com. The CFDA Fashion Awards, generously underwritten by Swarovski, will take place at Alice Tully Hall at Lincoln Center on June 4th and will celebrate the best of American fashion. This year marks the 50th anniversary of the CFDA.

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Pavilion designed by OMA for Kanye West

Kanye West and his creative team, Donda, are delving into the world of cinema to invent new ways to experience the moving image through his first short film at the Cannes Film Festival

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Gotham and Hamptons Magazine Celebrate the Official Launch of Summer

A fun toast to the start of the Summer season hosted by Gotham and Hamptons Magazine at Hudson Terrace in New York.

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Fortune x2

Fortune x2

Having lunch in the garment district in NY, Bita and Rouzita get these matching fortunes just days after learning the news that they are Finalists for the 2012 Independent Handbag Designer Awards: ‘You will receive some high prize or award’. A fun coincidence!

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Tree of Life by Roshanak Varasteh

Commissioned for fashion designer Andrew Gn’s Paris Salon, Iranian artist Roshanak Varasteh painted a whimsical mural depicting a tree of life ripe with pomegranates, prancing gazelles and mythical birds.

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Kenneth Cole to Receive Iconoclast Award at Awards Ceremony

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Vote for ita Collection on InStyle.com

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Olympians in Vogue

Olympic Fever is in full effect as Vogue takes a look back in their archives to find some of the incredible athletes who strove to take home the gold for their Olympic Issue. From swimmers like Michael Phelps and Natalie Coughlin to skaters like Apolo Ohno and Shawn White, the combination of athletes, fashion photography and models results in powerfully intense yet playful imagery by Annie Leibovitz.

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Henri Bendel

Henri Bendel Hosts Ita Trunk Show June 1st – June 3rd

Meet the finalists for the Independent Handbag Designer Awards by InStyle Magazine and Handbag Designer 101. Bita and Rouzita will personally present their ita Collection handbags at Henri Bendel’s Fifth Avenue store in New York.

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Instyle Blog

ITA Named as Finalist in 2012 Independent Handbag Designer Awards

(New York, NY) May 15, 2012- Designers Bita and Rouzita Vahhabaghai were named as a finalist in the Best Handbag in Overall Style & Design category for

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The Sniper's Log

Manifesto 09: Toward A Theory of Misbehavior

Storefront for Art and Architecture will present “Towards a Theory of Misbehavior,” a Manifesto Series event showcasing different generational approaches towards architecture theory on the occasion of the release of The Sniper’s Log: Architectural Chronicles of Generation X by Alejandro Zaera Polo on Friday April 27, 2012 from 7 to 9pm at the Storefront gallery.

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Schiaparelli and Prada: Impossible Conversations

Coming soon to the Met:

The Met’s latest Costume Institute exhibition, open to the public on May 10, explores the striking affinities between Elsa Schiaparelli and Miuccia Prada, two Italian designers from different eras.

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Volume 17

Capitol PechaKucha Night featured in Huffington Post

Bita and Rouzita run the nonprofit organization Capitol PechaKucha in their spare time, a platform for creatives to share and showcase their ideas from film and fashion to sustainability and innovation. They just wrapped up their Volume 17 event at the Water St Project in Georgetown which was featured in the Huffington Post:

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